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  • Tennis Coverage Targets Wimbledon
  • Personalized Home Experience
  • Market Position and Limitations
Apple Sports adds tennis coverage ahead of Wimbledon

Apple released version 3.0 of its Sports app today, adding tennis coverage for the first time and introducing a redesigned home screen that allows users to customize their league preferences. The update arrives five days before Wimbledon begins, positioning Apple to compete more directly with established sports apps during one of tennis's marquee events.

The free iPhone app now supports live scores for Grand Slam and ATP/WTA 1000-level tournaments, covering every point in men's and women's singles matches. Users can track player progress throughout tournaments and access match results from opening rounds through finals, with Live Activities delivering real-time updates to iPhone Lock Screens and Apple Watches.

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Apple Sports app adds live tennis scores and a redesigned home screen
Apple Sports app adds live tennis scores and a redesigned home screen
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Apple Sports app redesigned with new personalized sections, adds tennis scores just in time for Wimbledon
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Apple Sports app serves up an ace of an update for tennis fans
Apple Sports app serves up an ace of an update for tennis fans
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From Roger Federer’s opening match in the 2018 Championships at Wimbledon against Dusan Lajovic of Serbia.
Shep McAllister
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Tennis Coverage Targets Wimbledon

Tennis represents a notable addition to Apple Sports, which launched in February 2024 with coverage of basketball, hockey, soccer, and other major leagues1. The timing coincides with Wimbledon, which runs from June 30 to July 13, 20252.

"We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats," said Eddy Cue, Apple's senior vice president of Services, when the app first launched1. The tennis implementation includes court surface-specific backgrounds, with Wimbledon's grass courts reflected in the app's visual design3.

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Personalized Home Experience

The redesigned home screen groups events by league and allows users to reorder sections based on their preferences12. Favorite teams automatically appear at the top regardless of league, while users can drag and rearrange league order through an edit menu34.

Baseball fans also benefit from a new feature displaying current pitcher and batter matchups beneath team scores56. According to 9to5Mac, the home screen changes represent the most significant interface update since the app's debut4.

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Market Position and Limitations

Apple Sports remains available only on iPhone in the United States, United Kingdom, and Canada12. The app faces competition from established players like ESPN and theScore, though it differentiates itself through ad-free operation and integration with Apple's ecosystem13.

According to Market.us, Apple's iOS Store segment held a dominant 58% share of the global sports app market in 2024, benefiting from premium user engagement and seamless hardware integration4. The broader sports app market is projected to reach $13.1 billion by 2034, growing at a 10.6% compound annual growth rate4.

The app currently covers over 20 leagues and competitions, including major professional sports, college athletics, and international soccer56.

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How will Apple Sports' tennis coverage change my Wimbledon experience
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